How to Overcome declining Facebook Organic Reach ?

The issue I am going to talk about an annoying issue which has been reported by dozens of professionals for 2 years. 

Major marketing agencies and brands worldwide that have invested considerable amounts of money on Facebook marketing in the hope to get in touch with their fans and prospects and to build large business pages, only to discover one day, powerlessly, that they have to pay once again to reach their fans... Otherwise, organic reach (without post promotion) has been declining according to some studies. Facebook did confirm this trend and provided two reasons to justify this one-side decision (Customer is King, you said) : 

Getting in touch with your Facebook community has never been that easy

No, this is not a promotional note. I have been deceived by some Facebook features updated, removed or missing in Facebook, but when it comes to Facebook Pages Inbox, I do appreciate the news. Seemingly, Facebook has brought enhancements which are clearly thought to match professional needs of community managers. 

Some months ago, we have been offered the ability to prepare draft messages for a quick reply to some recurrent requests, not to mention the ability to archive an irrelevant message to keep the inbox clean. [read more..]

Can you be your own Boss ?

Being "self employed" may sound like a dream, a fantasy to many of us. And because reality is  almost different from fantasy, I would like to share some conclusions I have come to, as a freelancer and as an employee.

Would you like to be your own boss ? Then remember that you will also be your own employee, and you will need to be ready for it. This involves discipline, commitment, organization, and many other skills and practices you are expected to obey, and to develop on the go such in a company. [read more..]