to promote your brand page
And this is not an advertising note :-) Rather, I like to describe my own experience with this paid solution, comparing to free marketing strategies I have been using on Facebook.
Over the last years, Facebook has updated more than once its layout and many of its features, including the famous facebook pages basically made to promote business and media.
As any beginner, willing to recruit free fans on this growing network, I have been trying to take advantage on every feature, like sharing my page on my connections walls, and obviously, inviting them to join my page, asking them to invite their friends, etc.
Unfortunately, this function has been disabled for a while, in the start of this year, then it was restored but can be only used by admin, after that all facebook pages have been updated their layout.
Worse, invites are nor more visible as notifications, you may invite as much friends as you have, but your page is still striving to get new fans.
I finally realized that there is no durable and efficient solution, it’s time to give my money and to try professional paid solution. And I have been by far satisfied. Here are some great opportunities to optimize your marketing plan thourgh Facebook Ads :
You surprise your prospects
It’s even possible to wish happy birthday to your prospects by sending promotional offer to them. In fact, you can choose to only target people whose birthday is coming shortly, and you can imagine how much they would be amazed to see your offer.
You fit their interests
The more specific is your ad, the more informative it will be. Though, you need to target the right people, who would be the most concerned. Referring to the previous step “Interest > Broad Category”, you can specify the ideal profile of your prospects from a wide range of interests including their preferred activities and mobile phones, etc.
In real, your are more likely to trust a product your friend has been using. It goes the same in the virtual world. Through sponsored stories, you can create an efficient buzz. Only friends of your page fans will see your advertisement which they can “like” without leaving their current page.
You will be given an estimate number of targeted people accordingly to your targeting options. It’s just professional, and it won’t never be substitued by any genius marketing plan you “tinker”. By using paid Facebook Ads, you can be sure to take full advantage of the wide network and detailed information Facebook collected about users.
At any time, you can simulate your marketing plan using Facebook Ads without obligation to pay or to give your billing information. Just check in this link : www.facebook.com/ads/create/