Through this blog, I like to share tips and thoughts around the wonderful synergy between marketing and statistics, which are strongly to each other in the virtual world.
There is a plethora of available data describing exact impact of various online marketing campaigns, and more generally visitors behaviour. This data can be processed and analyzed to provide useful information to help marketers to adjust their actions and to improve their ROI.
Besides, I offer the "branding" section of my blog to everyone who dreams to monetize his website and to build notoriety. Because we all face common odds and challenges.
Profile :
In practise, I have learnt to gather web analytics data from different sources (Google Analytics / Website Optimizer, Server side solutions, etc.) in order to provide advertisers and / or webmasters with relevant and customized dashboards which suit their real needs.
As a co-manager of a rising webmagazine, I have been lucky to learn how to handle with editorial, technical and marketing concerns. Along with my associate, I have developped some tactics to build effective partnerships, enough to brand our media and then, to monetize it.
All in all, I do like my job and believe on the potential of online based business. I associate with ambitious people in order to develop together creative ideas and to make them real, on the web. To be continued...
