Purpose of this blog :
Through this blog, I like to share tips and thoughts around the wonderful synergy between marketing and statistics, which are strongly to each other in the virtual world.
There is a plethora of available data describing exact impact of various online marketing campaigns, and more generally visitors behaviour. This data can be processed and analyzed to provide useful information to help marketers to adjust their actions and to improve their ROI.
Besides, I offer the "branding" section of my blog to everyone who dreams to monetize his website and to build notoriety. Because we all face common odds and challenges.
Everyone makes his own way, and brand :
For over 3 years, I studied statistical engineering which enables me to provide decision in every professional activity. Though, I was particularly interested in the web industry, and so I started my career, here is my motivation :
1- There is a plethora of collectable, measurable and instant data useful for web based business : how do Internet users interact with ads ? how do they use an online shopping cart ? what do they say about a brand ? and what is their most common interest ? For these questions and more, web analyst can brings clear and accurate answers thanks to web usage and content data.
2- I have been tempted to invest in the world wide web, as it is low cost and provides a wide range of creative business and marketing ideas...
Then, I was a part of a new feminine web-magazine, which envolves dealing with big community and many niches. The project is now 2 years old , I would say that it has been instructive and highly profitable. Constant updates upon webdesign, editorial guidelines and business model had to be done, just to better fit both visitors and advertisers expectations. Branding is just a passionate challenge.
That's why I really like to exchange with e-entrepreneurs and business owners as well, willing to build a solid reputation on the World Wide Web and to take advantage of it. Today, I contribute to Surf'n'Taste ezine which aims at reviewing existing web and mobile platforms, and supporting ambitious ideas. Adventure is to be continued.